Ariana Grande Ends Partnership with Billboard: “Ariana Grande Parts Ways With Longtime Manager Scooter Braun, Confirms Billboard Sources”
A significant shift is underway in Ariana Grande’s career as she has officially separated from her longtime manager, Scooter Braun, according to sources close to the matter as reported by Billboard.
Grande’s artistic journey has been intricately intertwined with Braun and his SB Projects since 2013, marking the start of her remarkable trajectory with the release of her breakthrough debut album, “Yours Truly.” The announcement of this managerial split coincides with the revelation that Demi Lovato, who also joined SB Projects in 2019, has chosen a separate path from Braun. The details remain ambiguous about the extent to which Grande intends to sever her business associations with Braun beyond the realm of management.
The collaboration between Grande and Braun has spanned her entire post-Nickelodeon career, during which she has delivered a total of six albums, all except one commanding the No. 1 position on the coveted Billboard 200 chart. Concurrently, Grande has clinched a staggering 20 top 10 hits on the illustrious Billboard Hot 100, an impressive seven of which have ascended to the chart’s pinnacle.
While fans eagerly await new musical offerings from Grande, who last unveiled an album in 2020 with “Positions,” she is currently gearing up to celebrate the 10th anniversary of her debut album, “Yours Truly.” This milestone celebration will encompass the launch of an enhanced digital edition of the album on Friday, August 25th, featuring freshly recorded live renditions of her tracks “Honeymoon Avenue” and “Daydreamin’.” Enthusiasts can also anticipate more live performances and merchandise releases in the offing. Beyond her musical pursuits, Grande’s talents extended to her role as a coach on “The Voice” in 2021, and her starring role in the forthcoming two-part cinematic adaptation of the acclaimed musical “Wicked,” with the first installment slated for a November 2024 premiere.
In 2021, Braun orchestrated the sale of SB Projects’ parent company, Ithaca Holdings, to the South Korean entertainment powerhouse HYBE. This transition saw the continuation of SB Projects’ operations under the new ownership. Currently occupying the position of CEO at HYBE America, Braun played a pivotal role earlier in the year in facilitating HYBE’s acquisition of the prominent hip-hop label, Quality Control.
SB Projects’ esteemed artist roster presently features long-standing client Justin Bieber. Recent reports suggesting Bieber’s inclination to part ways with SB prompted both sides to dispel such claims, labeling them as baseless “rumors.”